Yet another example of “do as we say, not as we do” today. I got a 16-page company newsletter/magazine in the mail. Now, I got mine in the mail because I work from home. I assume everyone else got theirs at the office. But, really, that’s a trivial matter. On page 4, I see:
Become an environmental steward
Join the thousands of team members who are already helping improve our efficiency (and profitability) by greening [company name].
Oh… but it gets even better. On the next page in a nice colorful block, under “Five quick ways to ‘green’ your workplace” it says “Print smarter. Encourage team members to print in black and white, print only pages needed and print double-sided.”
Let’s see… I’m holding a 16-page color document. Oh, but at least it’s double sided… Because, gee, I guess it’s easier/cheaper to print a few hundred thousand of these than make a PDF and email it to everyone, huh?
Brilliant.
My church is orders of magnitude smaller than your company. We’ve been doing PDF newsletters for a year now.
Though, our green reason has to do with dead presidents, not (ostensibly) live vice-presidents.
Comment by brendt — April 12, 2009 @ 8:10 am
In fairness to my employer, this month’s edition included information on how to “opt-out” of the mailed edition and view it on-line. Course, it was in “legal-sized print” where I almost missed it, but it’s a step.
Comment by noisedoctor — May 19, 2009 @ 9:58 am